tag:blogger.com,1999:blog-52963892928116509772011-11-27T15:56:27.201-08:00Exploring the future of business and the global business environment in practical bite size posts that give you only the important information that you need, and not the irrelevant rhetoric that you don't.Kyrohttp://www.blogger.com/profile/01401603509580132754noreply@blogger.comBlogger21100tag:blogger.com,1999:blog-5296389292811650977.post-46059479835439184042007-11-25T06:59:00.000-08:002007-11-25T07:41:51.275-08:00<span style="font-size:100%;">Radio, Television, Mobile, SMS, Internet, web 2.0, Youtube... and the list goes on. Our means of communication are constantly changing, the consumer is constantly changing and smart businesses adapt quickly.<br /><br />In our current business environment, i believe that most of our capacity in terms of mediums to be able to communicate has been exploited, explored and monopolized. The future of the media business is not in finding new ways to communicate, it is in finding new ways to generate CONTENT. Fresh, interesting, useful content. Youtube for example is not interesting to the consumer because of HOW (The medium) it allows individuals to communicate, rather it is WHAT (The content) is being communicated that is the enticing factor.<br /><br />So how does the future media business go about creating content?<br />By combining both internal (business generated) and external (public generated) content in an open portal that functions like a natural selection system.<br /><br />What do i mean by natural selection system? It is a system where content priority and relativity is influenced by specific factors controlled by the end-user. Weak content dies out and strong content survives and evolves in quality and reach. WIKIPEDIA comes to mind because in a sense it does just that, i believe that this is the future of content and this will ultimately be how media businesses run. A process of natural selection, content evolution over medium evolution, more relevancy, more interesting, more personal, more content, not more ways to deliver it.<br /><br />CONTENT IS KING, so where is future in content development?<br />I believe it lies in the hands of the consumer, with a push towards internet TV, internet radio, and digital television giving the user the ability to DECIDE what they want to watch rather than be forced to watch whatever is on, companies will be forced to monitor and study consumer media consumption patterns and shape their content to fit that pattern as it constantly evolves.<br /><br />Now for something crazy and totally out there, I believe with more research into artificial intelligence systems and super computing, one day, computers themselves will be able generate content based on the ever changing pattern of consumer behavior. It's crazy but not impossible in my opinion, i think at a more foreseeable future, we can expect to see systems being able to predict and advise on what type of content the consumer in a specific bracket or category wants to see.<br /><br />who wins? the consumer as they get higher quality content and the business that creates the tools to ENABLE easier, quicker, better content creation and distribution for current systems.<br /><br />Consider being able to post one video on one website and that same video being automatically distributed across thousands of websites INSTANTLY. Being able to post on one blog, and that same post be posted on a hundred other blog sites. While this creates enormous reach for the content and enormous "reachability" to that content by the end-user, it also creates content duplication on a horrific scale. This is where search engine filtering comes into play.<br /><br />In the end, this creates an amazing opportunity for marketers and users who want to spread content very far and very quickly.<br /><br />The future lies in content and content distribution on existing systems. </span><span style="font-size:100%;">so in conclusion,<br />When it comes to media it is not HOW, rather it is WHAT that matters at this stage.<br />CONTENT, CONTENT, CONTENT and REEEEEEEEEACH.<br /><br /><br />And that brings to end my first ever post!<br />I hope you enjoyed reading it, please leave a comment, i'd love to hear what you think.<br /></span><span style="font-size:100%;"><br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5296389292811650977-4605947983543918404?l=kyromedia.blogspot.com' alt='' /></div>Kyrohttp://www.blogger.com/profile/01401603509580132754noreply@blogger.com0tag:blogger.com,1999:blog-5296389292811650977.post-82650999094748298702007-11-25T06:47:00.000-08:002010-04-26T05:31:15.488-07:00Hello everybody,<br /><br />I'll start off by first introducing myself, my name is Kyrillos, a first year International Business student at the University of Western Sydney.<br /><br />I created this blog in order to have a place to talk about my ideas and thoughts on the future of business in an ever-changing, ever-connecting, wired up global environment and how it relates to the consumer, business and entrepreneur of tomorrow.<br /><br />I'll try to update this blog as often as i can with fresh, fun, hopefully insightful content. Enjoy exploring through my posts and don't forget to drink lots of water ;-)<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5296389292811650977-8265099909474829870?l=kyromedia.blogspot.com' alt='' /></div>Kyrohttp://www.blogger.com/profile/01401603509580132754noreply@blogger.com0